About this blog

In Africa and Beyond is a blog about travel, events and experiences in Africa, and the rest of the world – specializing in couples travel and family travel – and often with a luxury focus.

About the blogger – Sara Essop

I am a freelance travel writer and blogger, based in Johannesburg. As a child, I often got lost in the pages of Enid Blyton’s Faraway Tree series. I would excitedly discover and explore new and strange lands at the top of the Faraway Tree with the children in the book. Now, as an adult, I still love discovering and exploring exciting places around the world, albeit using more conventional travel methods.

I am passionate about travel and am prone to catching the travel bug every so often. Taking the road less traveled or hopping on a plan to somewhere usually helps when this happens. I am married to someone who shares my love of travel and am mum to two mini travelers. I have been to 40 countries thus far, and am always eager to add more to the count. New opportunities and excuses to travel are always welcomed.

I started traveling long before I started blogging so unfortunately I don’t have write-ups on all the places I’ve visited although I do have photos and memories of most.

I have been published in the Sunday Times, Travel Ideas magazine, SAA Sawubona Magazine, Diversions magazine, The Times newspaper, South Africa magazine and Reader’s Digest amongst others. I also write for several prominent websites including A Luxury Travel BlogAll4Women,  News24.com, Women24.com, and SA Bloggers .

I have a Diploma in Blogging and Content Marketing, and a Diploma in Social Marketing, both passed with distinction. This is in addition to an Honours degree in Commerce.


Some of the trips on this blog have been hosted however the opinions expressed are entirely my own. Recent sponsored trips are designated with the relevant disclosure level at the bottom of the post.

Work with me

I am available for events, experiences, relevant product reviews and media trips. If you would like some great exposure on this blog and the other amazing websites I write for, feel free to contact me by using the Contact Form  or emailing me at sara@inafricaandbeyond.com.  You can also request a media kit. I look forward to working with you.

Brands I have worked with

Here are some of the brands I have worked with:

Tsogo Sun

Radisson Hotels

Four Seasons Hotels and Resorts

Five Star PR

Nicky Arthur PR

Cruises International

Rovos Rail

Adverb Marketing

Bill Harrop’s Balloon Safaris

City Sightseeing

Guvon Hotels

Walt Disney World

12 Apostles Hotel

Hotel Verde

Fancourt Hotel

Cathedral Peak Hotel

Jaci’s Lodges

and many more…

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